The principle of exclusivity is one of the most used tricks in marketing . Photo Retouching We are afraid of missing out, and the rarer something is, the more we want it. For this reason, scarcity marketing is an almost infallible strategy. Do you know what it consists of and how to apply it to your campaigns? We tell you! Do you want your content to be viral ? Click here and learn how to get it with our free ebook. Scarcity marketing what is it and how to generate more sales with exclusivity What is scarcity marketing? Scarcity marketing is a marketing strategy based on the principle that people want things that are hard to get. Thus, the brand creates a kind of "artificial scarcity" to encourage Photo Retouching demand for a product or service.
Among the most common examples of scarcity marketing we can Photo Retouching find invitation-only events or products that are only distributed to specific people. For example, a clothing brand might host an exclusive influencer -only launch before making the item available to the general public. Or generate an exclusive code for brand followers during a specific period. Scarcity marketing example Scarcity marketing is also widely used in the technology sector. Apple is a great example, getting people to line up all night to be among the first to get their hands on the latest iPhone. Luxury products and collectibles are also good examples of this type of strategy. 7 scarcity marketing Photo Retouching techniques to boost your sales Countdowns .
If the user knows that he has a limited time to make a purchase decision, he will be more likely to take action. For example, you can put a countdown like "This offer ends in 2 hours and 55 minutes". Products with limited stock. From Pepsi Crystal to Heinz purple ketchup (yes, really), Photo Retouching marketing history is littered with examples of products whose greatest virtue is limited edition. Show stock inventory. If a product is low on stock, be sure to display that fact prominently on the checkout page. The fear of running out of something is one of the scarcity marketing techniques that never fail.