Nonetheless, there are times when you should use a URL shortener – and times when you shouldn’t. Use a URL shortener when you need to track the efforts of a social post or campaign. This is worthwhile when a link is sending traffic to your site, but especially when it’s not. For example, maybe you send out 100 tweets linking to curated content each month. This is content that points followers to some of your favorite industry resources. Did anyone like that content? You can find out simply by checking the stats in your URL shortener. You’ll be able to easily spot your top performers. You should use a URL shortener: When posting a link across multiple sites on the web.
As discussed earlier, it’s a lot easier to track and change one link in one place, rather than hunt down all versions of it posted across your marketing channels and make the necessary changes. And that’s assuming you can even make Cork House Clearance Services those changes. You should use short links in all social profile bio’s – for the same reason. You should not use a URL shortener: When linking from one page of your own site to another. Especially if you are using anchor text – which you should almost always do. There’s no need for additional tracking here, as you should be able to see your results clearly in Google Analytics. You are using Google Analytics, right?. When sending an email or chat message to friends.
There’s no need to shorten your link. You can embed the link in anchor text or just paste it right in there. Your friend trusts you so there is no need to worry about them not clicking due to a funky looking or lengthy URL. Final Thoughts If you’re on the internet at all, you’ve got to be using a URL shortener. Whether it’s for personal use as a productivity hack, or to track and report on results for your business… Use a URL shortener. If you don’t choose Rebrandly, so be it. I will miss you, but that’s OK. Do what’s right for you and your business.