WordPress is the biggest proponent of content development and media publishing. Not only are newspapers like The Sun and The New Yorker using it, but WordPress has also helped some big names build their brands on it.
WordPress is popular because of the Latest Mailing Database power of WordPress as an open source product like Multisite. It allows you to run multiple sites under one WordPress installation. All these sites create a multisite network. Sites in this network share a database, and they also share the same plugins and themes.
In this article, we'll summarize the key elements of running a multisite-enabled digital publishing experience.
1. Giant digital media platforms
With multisite, you can manage and distribute your content across a network of subsites. Rapid cross-portal publishing is also possible.
The core concept is that you have a site to "broadcast" from which you can publish content to other sites on the network. Now, the web itself is your content hub. It can transform your content publishing process and make workflow adjustments easier.
Let's take the example of the New York Times blog network. Founded in 1851, The New York Times is one of the oldest newspapers in the world. As we move to an online publishing format, NYT has developed a blog network installed using WordPress Multisite. It powers over 60 blogs covering topics ranging from politics to culture and art.
2. Shared functions and areas
With multisite, you have only one network administrator who can assign themes and plugins to all subsites. Each subsite has its administrator who can customize the assigned theme and plugin options for a unique look.
This way each of your subsites can have a unique page layout, its subdomains or subdirectories. Some more elements and functionality are shared between sites.
In terms of coding, WordPress Multisite is a single codebase with a shared set of plugins and themes. When you want to add a new site, you can do it through the WordPress admin, it won't ask you to create a fresh WordPress installation.