I always determine whether the purpose of the essay is for inclusion or reading. The purpose of writing is different, and the direction of writing will be different. In order to be included, the text will try to spread as many keywords as possible, at least 2. For the sake of reading volume, the article will be mainly based on practical knowledge sharing, making the article valuable, and the reading volume will naturally increase. Are there any soft articles that can both increase inclusion and readability? My experience tells me that it is more difficult, and it is difficult to have both fish and bear's paw. 3. How to publish soft articles Publishing soft articles on self-media can only play a part in the company's brand exposure. If people like People Sina, Sohu, CDC, and Phoenix want to publish articles,
they can only go the way of paid promotion. I arranged it like this in my daily press release promotion, divided into two lines, one is self-media (free), the other is paid media, the same news, two lines are launched at the same time, which text message service means double insurance. Because self-media is also possible to be included, and paid media I choose 100% inclusion, this is more appealing, and the boss no longer has to worry about our advertising costs being wasted. I have stepped on the pit before in the promotion of soft articles. After investing thousands of dollars, I couldn’t find it on Baidu search. Later, when I entered the Tob business, the weight of advertisment promotion
was much higher (Tob’s endorsement of advising articles is very dependent), and I forced myself to spend less money to bring results. The time spent on spending money is really hard to describe. Stare at the Baidu search box every day, search for keywords to see if they are included, and then record them. Fortunately, one of them is more reliable. This reliability refers to 100% inclusion. If it is not included, it can be reposted for free until it is included. If the public account can guarantee the effect, and there is such a tough Party B, the students who do it will have a lot of peace of mind. Let me share some tips for publishing soft articles. Big news needs a big budget, and small news needs a small budget. How small can this small budget be? 200 yuan! That's right, when I tested the launch platform, the launch budget for the first month was 200 yuan, and I invested in 4 media