Since the release of Enterprise WeChat in 2016, more than 80% of China's top 500 enterprises have used Enterprise WeChat, and 70% of the top 200 brands of chain operation executive list enterprises are enterprise WeChat customers. Enterprise WeChat executive list has also expanded from the earliest office OA application to outside the enterprise, allowing brands to complete closer interactions and connections with their consumers. Especially executive list affected by the epidemic last year, a large number of enterprises have shifted their work online, mobile office has been rapidly popularized in a short period of time, and the awareness of mobile office and mobile sales has been popularized by the whole people.
Fast fashion clothing brand UR, during the most severe period of the epidemic in 2020, allowed shopping guides to leverage nearly 10 million executive list members to online consumption through corporate WeChat, which made online sales in March increased by more than 50% month-on-month; Xibei uses corporate WeChat to connect 90,000 customers one-to-one, greatly increasing the sales share of takeaways; After Gloria connected the enterprise WeChat executive list and the mini program mall, the daily sales topped 3 million yuan; Watsons used corporate WeChat to engage 20,000 shopping guides, connecting more than 3 million consumers. During the March 8th Goddess.
Festival, the mini program set a record of breaking 10 million GWV in a single day. More and more brands have quietly changed their sales pitch, from "please add me on WeChat" to "please add my corporate WeChat"; this not only enhances the executive list professionalism and unity of the brand, More carrying a high-quality and safe brand image. In short, after the market cultivation in 2020, to say what the hottest outlet this year is, it is undoubtedly the corporate WeChat . For executive list all companies that focus on brand image, corporate WeChat must consider the layout. Whether it is to improve customer management efficiency or enhance user trust, it is definitely the best choice at the moment.