Many case studies show subfolders are better than subdomains, but I haven’t seen one that wasn’t complicated by other changes like additional internal linking or migrating multiple properties into one.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Let’s look at one of those case studies and what I see. Using Top Pages 2.0 in Site Explorer, you can click and drag on the history chart to see the difference between any two dates. In the case of mention.com, they migrated from a subdomain to a subdirectory in January 2016. I really don’t see any difference in that period. It’s only after that when they started adding additional content that I see their traffic growing.
And notice that an equivalent page for each page that lost traffic re-gained around the same amount of traffic. The traffic simply shifted to a new location, but there was no real increase.
Here’s another fun one. Github migrated from a subfolder (github.com/blog) to a subdomain (blog.github.com) and then to a completely different domain (github.blog). There was some flux during the migration periods, and there were other changes during the transition, but it would be hard to argue that any one of these was better than the others simply because of the URL.